Mini pattern

Problem summary

People act according to their persona

Usage

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The Persuasive Patterns Card Deck is a collection of 54 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.

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Rationale

How we act depends on the social norms and constructs of a context we are in. Construct communities and contexts with norms allowing users to play a role their real-world persona would not allow.


User Interface Design Patterns