Lazy Registration Design pattern

Problem summary

The user wants to immediately use you and try your website without conducting a formal registration beforehand

Example

LazyRegistration

Usage

  • Use when it is critical for your website to let the user browse around and interact with your website before actually registering an account
  • Use when giving away the personal information required for a formal account registration is a big step for your users
  • Use when you want to allow your users to try out your website (and in turn compare it to alternatives) before making the decision to register an account with your website
  • Use when registering an account requires an exchange of money, why the user might want to “browse around” your product first in order to make a decision.
  • Use when you don’t want to force your users to register at first – when you don’t want to put too much pressure on your users
  • Use to make your users start entering data into your system right away. When they have already invested time in your system, the step to registering an account is smaller than if no time has been invested.

Solution

Let the user interact and use your system/application while postponing formal registration to a later time.

The light version of this pattern is the shopping cart of an e-commerce site, where the user can accumulate relevant products in a cart and then in turn register an account if he or she chooses to make a purchase.

In the heavier version of this pattern, an anonymous user account is immediately created for the user – full with an auto-generated database ID and a complimenting cookie with the account’s ID that will ensure that the user’s details and the information he or she has entered will be remembered upon the next visit. With appropriate intervals, inactive anonymous accounts are cleared from the database in order to not clutter it up.

As the user interacts with the system, data is accumulated to the account. While some data might not be shown to the user other kinds of data will. It is the latter kind of data that in turn will make the user register – the visible evidence that the user has invested energy into using the system. A smart way to gather such data is to expose holes of data that the user can populate.

Two such holes are the username and password: the two bits of information that will allow the user to log into his account from more than one computer.

Rationale

For this pattern to work, you need to provide the users with an incentive to give you the registration data you are looking for. You need to provide a worthwhile service to your users for them to give you their data back in return. You want to use classic Carrot and stick motivation – and just as important: communicate the benefit you are providing. If the registration data you are looking for with the user is sensitive, you must be able to assure your users that their data will be safe and secure.

More example images of the 'Lazy Registration' pattern

  • penzu.com

    At penzy.com, you don't have to create an account to try out their product. The application lets you play around before you decide to save your work.

  • geni.com

    Geni.com let's you start immediately without registering for an account first. It lowers the barriers of entry for the user to start exploring and be motivated to actually signing up.

  • www.slide.com

    Slide.com lets you play around with their software before you decide to sign up.

  • www.scrapblog.com

    Scapblog.com uses the lazy registration pattern to lure its users into signup. It postpones signup until the user has put enough time and effort into the web application, that not signing up for an account would make him or her loose work put into the application.

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Example images

  • penzu.com
  • geni.com
  • www.slide.com
  • www.scrapblog.com
  • www.monopolycitystreets.com
  • estimator.astuteo.com
  • www.picnik.com
  • www.influenceapp.com
  • 16
  • 37
  • 05