Mini pattern
We crave more when teased with a small bit of interesting information
▲ Groupon.com plays on users curiosity to complete sign up by hinting the end result in the background.
The Persuasive Patterns Card Deck is a collection of 60 design patterns driven by psychology, presented in a manner easily referenced and used as a brainstorming tool.
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Reveal just enough to arouse interest and tease users into taking action to reveal more. Users want to fill the information gap, and your job is to delay filling the gap for as long as you can without introducing too much discomfort. Keep them hanging on.
