Alternate titles: Like, Heart.

Problem summary

The user wants to express their emotions in a simple way

Example

facebook.com

At facebook.com, you can express your emotion for posted content in a variety of ways: Liking, loving, Wow'ing, etc.

Usage

  • Use when you want to let users rate content without having to worry about the degrees to which they like it.
  • Use when you want to provide an easy and informal way for users to provide information about their likes and preferences.

This card is part of the UI Patterns printed card deck

A collection of 60 User Interface design patterns, presented in a manner easily referenced and used as a brainstorming tool.

Get your deck!

Solution

Let users express their immediate emotions in a simple way.

Simplify rating controls by making them binary choices of emotional consent rather than fine-grained ratings of stars or scores. Use reaction activity to discover what content might be more relevant for your users.

Rationale

Eliminating the fine-grain of stars and rating scores, this makes rating things easier for users as well as interpreting them.


User Interface Design Patterns